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Tuesday, September 25 • 10:15am - 12:15pm
Workshop B: "Those Who Tell the Stories Rule the World” - Developing and Leveraging Story-Based Video Content for Your Organization - led by ELECTRIC CAMPFIRE STORY SESSIONS

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The term “storytelling” is everywhere it seems - but what goes into creating truly compelling, engaging and effective story-based video content?  How do you tell your organization’s story in a new and compelling way, and how do you begin to find those stories?
Leave this hands-on workshop equipped with the tools and techniques to help you:
  • Identify why story-based content can be a successful development strategy
  • Understand the makeup of engaging and compelling stories
  • Know the questions you should be asking before you start
  • Leverage video content for multiple distribution channels and uses: both internal and external
  • Learn about current trends in video viewership
  • Apply these approaches to your specific content needs
Denise Roberts McKee, Story Strategist

avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Story Strategist at Electric Campfire StorySessions.  She specializes in helping organizations find their unique and iconic stories, and then craft those stories into compelling, engaging content.  She is also a founding member of September Clu... Read More →

Tuesday September 25, 2018 10:15am - 12:15pm EDT
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA