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Tuesday, September 25 • 1:15pm - 3:15pm
Workshop C: Learn How to Educate and Engage the Multi-Generational Workforce with an Impactful Multimedia Communication Strategy- led by BEMENTIONED COMMUNICATIONS

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Discover innovative tactics and practical ways to incorporate an organizational multimedia communications strategy that will apply to a multi-generational workforce.

In this workshop, you will be put into groups and tasked with creating a 3 – 6-month communications strategy and multi-channel implementation plan.
Each group will be asked to respond to the following issues when creating this multimedia communications strategy:
  • Workforce audience demographics (Five Generations in the workforce)
  • Multimedia basics
  • Multichannel strategy
  • Communications channel audit
  • How to appropriately target goals, then an analysis of how one impacts the other
Groups will then share their ideas as a way to compare, contrast, and discuss.
Heather Neisworth, Corporate Communications and Internal Communications Advisor

avatar for Heather Neisworth

Heather Neisworth

Internal Communications, Engagement and Branding Expert and Adjunct Professor at Georgetown University, Bementioned Communications
Heather Neisworth is an experienced internal communication, branding, and engagement professional with over 15 years’ experience. She helps organizations accomplish their goals and navigate the digital workplace by creating innovative communication strategies, meaningful experiences... Read More →

Tuesday September 25, 2018 1:15pm - 3:15pm EDT
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA