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Thursday, September 27 • 10:45am - 11:20am
Improve The Effectiveness Of Your Internal -- and External -- Communications During Emergencies By Using Social Media - U.S. DEPARTMENT OF ENERGY

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With employees constantly using social media to keep friends and family informed, sending them information quickly during an emergency and keeping them informed will improve the effectiveness of your internal and external communications. Not providing them with enough information can cause an external communications crisis for your management and public affairs teams at the worst time.
 
Learn how the U.S. Department of Energy has harnessed the power of social media to keep employees engaged and informed. Leave this session equipped with new ideas to help you:
 
  • Utilize Twitter to share real-time information during times of crisis  
  • Gain perspective on how your employees’ social media posts influence media coverage that reaches political contacts before you can inform them through official channels and causes a flood of inquiries for your management and public affairs teams 
  • Make employees who are posting on social media an integral part of your public affairs strategy during emergencies; change your initial emergency messages so they not only provide protective actions  
  • Brief employees during normal business operations on proper social media etiquette during emergencies 
  • Help employees understand they represent you government organization and influence media coverage when they post information on social media 
 
Geoff Tyree, Deputy Director, Public Affairs, Richland Operations Office
U.S. DEPARTMENT OF ENERGY
 

Speakers
avatar for Geoff Tyree

Geoff Tyree

Deputy Director, Public Affairs, Richland Operations Office, U.S. Department of Energy
Supervisory deputy director with extensive public affairs experience and executive officer experience. Expert writer with journalism background specializing in external and internal communications for corporate and government organizations. Advise company and agency senior management... Read More →


Thursday September 27, 2018 10:45am - 11:20am
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA