With employees constantly using social media to keep friends and family informed, sending them information quickly during an emergency and keeping them informed will improve the effectiveness of your internal and external communications. Not providing them with enough information can cause an external communications crisis for your management and public affairs teams at the worst time.
Learn how the U.S. Department of Energy has harnessed the power of social media to keep employees engaged and informed. Leave this session equipped with new ideas to help you:
- Utilize Twitter to share real-time information during times of crisis
- Gain perspective on how your employees’ social media posts influence media coverage that reaches political contacts before you can inform them through official channels and causes a flood of inquiries for your management and public affairs teams
- Make employees who are posting on social media an integral part of your public affairs strategy during emergencies; change your initial emergency messages so they not only provide protective actions
- Brief employees during normal business operations on proper social media etiquette during emergencies
- Help employees understand they represent you government organization and influence media coverage when they post information on social media
Geoff Tyree, Deputy Director, Public Affairs, Richland Operations Office
U.S. DEPARTMENT OF ENERGY
