Organizational change remains a hot-button issue, especially among government agencies. Unfortunately, internal communication is often an afterthought to change initiatives. Often, leaders analyze budgets, survey results, policies, laws, and other data, then decide on a course of action, and lastly try to figure out how to get employees to understand and embrace change. This is a mistake. Is it any surprise that despite all the literature, coursework, and consulting available to leaders and organizations today, 70% of all changes still fail?
Hear how the U.S. Patent and Trademark Office has proposed that leaders need to begin with the end in mind, including ways to help you:
- Ensure that there is an internal communication professional at the table at the beginning and throughout any change effort
- Discover the intricacy of implementing a communications strategy that impacts all employees
- Recognize employee concerns and taking them into consideration while implementing change
Jon Abboud, Lead, Internal Communications
U.S. PATENT AND TRADEMARK OFFICE
