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Tuesday, September 25
 

7:45am

Registration & Continental Breakfast
Sign-in, pick up your workshop materials, and grab some breakfast & coffee. Sessions will begin at 8:00.

Tuesday September 25, 2018 7:45am - 8:00am
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

8:00am

Workshop A: Tips & Techniques To Increase Readership Of Your Internal Communications – Return To The Office Prepared To Increase Engagement, Performance & ROI - led by TRIDENT COMMUNICATIONS, LLC
Internal communications teams struggle with low readership and its impact can be extremely detrimental to employee engagement and overall corporate performance, even ROI! Low readership also undermines the importance that internal communications play in helping companies achieve their objectives.
 
In this workshop, you'll identify the causes of low readership and provide solutions that will increase readership by 35%!
 
Get ready to learn how to:
 
  • Identify the main causes of low internal communications readership
  • Understand and analyze employee behavior and preferences on current readership trends
  • Gain support of senior management for new and innovative approaches
  • Increase internal communications impact, readership and effectiveness, today
 
Rob Drasin, Present
TRIDENT COMMUNICATIONS, LLC

Speakers
avatar for Rob Drasin

Rob Drasin

President, Trident Communications, LLC
Rob Drasin is President of an internal communications agency, Trident Communications, LLC. Rob brings broad internal, corporate and B2B experience to the panel. Innovation has been the hallmark of Rob’s career and he has co-founded several online and traditional communications companies. Rob... Read More →


Tuesday September 25, 2018 8:00am - 10:00am
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

10:00am

Morning Refreshments & Networking Break
Stand up and stretch and grab some refreshments as we switch over to the next workshop

Tuesday September 25, 2018 10:00am - 10:15am
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

10:15am

Workshop B: "Those Who Tell the Stories Rule the World” - Developing and Leveraging Story-Based Video Content for Your Organization - led by ELECTRIC CAMPFIRE STORY SESSIONS
The term “storytelling” is everywhere it seems - but what goes into creating truly compelling, engaging and effective story-based video content?  How do you tell your organization’s story in a new and compelling way, and how do you begin to find those stories?
 
Leave this hands-on workshop equipped with the tools and techniques to help you:
 
  • Identify why story-based content can be a successful development strategy
  • Understand the makeup of engaging and compelling stories
  • Know the questions you should be asking before you start
  • Leverage video content for multiple distribution channels and uses: both internal and external
  • Learn about current trends in video viewership
  • Apply these approaches to your specific content needs
 
Denise Roberts McKee, Story Strategist
ELECTRIC CAMPFIRE STORY SESSIONS

Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Story Strategist at Electric Campfire StorySessions.  She specializes in helping organizations find their unique and iconic stories, and then craft those stories into compelling, engaging content.  She is also a founding member of September Clu... Read More →


Tuesday September 25, 2018 10:15am - 12:15pm
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

12:15pm

Lunch On Your Own, But Not Alone
Stop by the registration table for nearby suggestions for lunch recommendations. Feel free to dine with a group or go out on your own. **Lunch cost is on your own.

Tuesday September 25, 2018 12:15pm - 1:15pm
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

1:15pm

Workshop C: Learn How to Educate and Engage the Multi-Generational Workforce with an Impactful Multimedia Communication Strategy- led by BEMENTIONED COMMUNICATIONS
Discover innovative tactics and practical ways to incorporate an organizational multimedia communications strategy that will apply to a multi-generational workforce.

In this workshop, you will be put into groups and tasked with creating a 3 – 6-month communications strategy and multi-channel implementation plan.
 
Each group will be asked to respond to the following issues when creating this multimedia communications strategy:
 
  • Workforce audience demographics (Five Generations in the workforce)
  • Multimedia basics
  • Multichannel strategy
  • Communications channel audit
  • How to appropriately target goals, then an analysis of how one impacts the other
 
Groups will then share their ideas as a way to compare, contrast, and discuss.
 
Heather Neisworth, Corporate Communications and Internal Communications Advisor
BEMENTIONED COMMUNICATIONS

Speakers
avatar for Heather Neisworth

Heather Neisworth

Internal Communications, Engagement and Branding Expert and Adjunct Professor at Georgetown University, Bementioned Communications
Heather Neisworth is an experienced internal communication, branding, and engagement professional with over 15 years’ experience. She helps organizations accomplish their goals and navigate the digital workplace by creating innovative communication strategies, meaningful experiences... Read More →


Tuesday September 25, 2018 1:15pm - 3:15pm
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

3:15pm

Close of Workshops & Networking Reception for Workshop Attendees & Speakers
Thank you for joining us today. Please join us in the hotel lobby for complimentary drinks.
If you're interested in dining out this evening, please see an ALI staff member to sign up and continue the conversation at a local DC hot spot!

Tuesday September 25, 2018 3:15pm - 3:30pm
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA
 
Wednesday, September 26
 

TBA

Day 1, General Sessions
Wednesday September 26, 2018 TBA
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

8:00am

Registration: Badges, Bagels, & Beverages
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.

Wednesday September 26, 2018 8:00am - 8:30am
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

8:30am

ALI Welcome, Announcements, & Meet Your Sponsors
We're thrilled to have you join us.
Please tweet using #ALI_GovComms.

Wednesday September 26, 2018 8:30am - 8:40am
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

8:40am

Chairperson's Welcome & Peer Networking - led by ELECTRIC CAMPFIRE STORY SESSIONS
Get to know your fellow peers, their biggest internal communication & employee engagement challenges, and a few fun facts.

Denise McKee, Story Strategist
Electric Campfire Story Sessions

Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Story Strategist at Electric Campfire StorySessions.  She specializes in helping organizations find their unique and iconic stories, and then craft those stories into compelling, engaging content.  She is also a founding member of September Clu... Read More →


Wednesday September 26, 2018 8:40am - 9:10am
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

9:10am

Creating Meaningful Stories That Encourage Collaboration, Connect Employees to Their Work and the Big Picture While Building Teams - WASHINGTON STATE DEPARTMENT OF HEALTH
As communicators, our first thought is our external audience, our partners, stakeholders, and constituents.  Our first audience really is our employees, as they are also our key messengers.  We need to ensure we are not just informing employees but including them in the message. Connecting the big picture, vision, and mission to their daily work, will allow them to help create the narrative where possible.  How can we do this?  Why should we do this? - Collaboration, connections, pride, and engagement.
 
Discover how the Washington State Department of Health has successfully turned external stories inward and worked across an agency to build complete stories and create meaningful, shareable content that is key to connecting employees to the big picture, including how to:
 
  • Engage employees in the agency story
  • Tell your story internally that connects employees to the big picture
  • Collaborate between different divisions or departments to build the team and grow the agency story
  • Create meaningful content
 
Petula Burks, Director of the Center for Public Affairs
WASHINGTON STATE DEPARTMENT OF HEALTH


Speakers
avatar for Petula Burks

Petula Burks

Director of the Center for Public Affairs, Washington State Department of Health
Petula Celeste Burks is a public relations and communications executive with over 15 years of experience impacting organizations’ presence and performance nationally.  Currently she serves as the Director of the Center for Public Affairs, Washington State Department of Health... Read More →


Wednesday September 26, 2018 9:10am - 9:45am
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

9:45am

How to Effectively Communicate with Your Internal Audience Using New & Traditional Techniques - U.S. DEPARTMENT OF VETERANS AFFAIRS
The U.S. Department of Veterans Affairs has harnessed the power of technical and non-technical communications. It was clear that different audiences needed to receive the same information in different ways.

Discover how the U.S. Department of Veterans Affairs learned how to effectively communicate with different internal audiences, including techniques to help you:
 
  • Understand your audience demographic
  • Craft a communications message to appeal to a varied audience
  • Learn how to be a quick study (know a little something about everything)
  • Balance wearing multiple hats
 
Susan Carter, Director of Media Relations
U.S. DEPARTMENT OF VETERANS AFFAIRS

Speakers
avatar for Susan Carter

Susan Carter

Director of Media Relations, U.S. Department of Veterans Affairs
Susan Carter is Chief Communications Officer and Agricultural Outlook Forum (AOF) Manager in the Office of the Chief Economist (OCE) at the United States Department of Agriculture (USDA).  Since 2015 Carter has been managing OCE’s information dissemination of internal and external... Read More →


Wednesday September 26, 2018 9:45am - 10:20am
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

10:20am

Morning Refreshments, Networking Break & Sponsor Meet and Greet
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. Be sure to stop by and visit your sponsors.

Wednesday September 26, 2018 10:20am - 10:40am
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

10:40am

Interactive Session: Save Time & Money with Techniques to Easily Identify Engaging Stories Within Your Agency - led by ELECTRIC CAMPFIRE STORY SESSIONS
Telling stories is fun.  Finding those stories – not so much.
 
In this interactive session we’ll discuss techniques for getting out of our marketing-speak mindset to think creatively about unearthing the interesting, compelling stories your audience wants to watch and share.
 
Denise McKee, Story Strategist
Electric Campfire Story Sessions

Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Story Strategist at Electric Campfire StorySessions.  She specializes in helping organizations find their unique and iconic stories, and then craft those stories into compelling, engaging content.  She is also a founding member of September Clu... Read More →


Wednesday September 26, 2018 10:40am - 11:15am
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

11:15am

Road Trippin’ Live with Facebook: How Social Channels Can Humanize Your Government Agency and Connect with Your Employees - MISSOURI DEPARTMENT OF TRANSPORTATION
Using the “live” video feed from Facebook, the Missouri Department of Transportation has been able to engage with their employees, who are moms, dads, brothers, sisters, and grandparents, to share safety messages with fans. From pitching the idea to management to winning an “innovation” from MoDOT, “Road Trippin’ in NE Missouri” has been an excellent tool to help humanize government employees who are working among traffic every day.

What started out as an idea in the communications department now has ownership from their maintenance and construction crews, because they see the benefits of sharing “their stories” on social media.

Learn how a live social tool, such as Facebook live, can humanize your work and connect with your employes, including how to:

  • Gain approval for an innovative communications tool
  • Set up Facebook “live”
  • Identify opportunities for this medium
  • Prepare (or not) your presenters for “live”
  • Use new ways to interact with your audience using technology
 
Marisa Ellison, Customer Relations Manager
MISSOURI DEPARTMENT OF TRANSPORTATION

Speakers
avatar for Marisa Ellison

Marisa Ellison

Customer Relations Manager, Missouri Department of Transportation
Keep it simple.  This is Marisa’s mantra both professionally and personally, which may seem ironic since she has worked the most of her professional career in government.  As a professional speaker on a variety of topics including strategic communication planning, event planning... Read More →


Wednesday September 26, 2018 11:15am - 11:50am
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

11:50am

Lunch on Your Own, but Not Alone - Reservations Have Been Made
Keep the conversation going, get some fresh air, and dine out at a DC "hot spot" with your training peers.

Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.
**Everyone is financially responsible for their own lunch.

Wednesday September 26, 2018 11:50am - 1:25pm
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

1:25pm

Implementing Strategies Used by the “Best Places to Work” to Help You Increase and Measure Employee Engagement in Your Government Agency - THE PARTNERSHIP FOR PUBLIC SERVICE
When comparing future roles, many employees consider engagement a vital part of the decision-making process. The “Best Places to Work” list published by The Partnership for Public Service each year, allows federal government employees to compare the perspective of someone working in their role and their thoughts on leadership, income and work-life balance. This measurement of engagement allows leaders a tangible look into how happy their employees are.
 
Hear the details behind The Partnership for Public Service's yearly list on “The Best Places to Work,” and how you can implement these ideas into your agency, to help you:
 
  • Provide leaders and managers a measurement of engagement
  • Inform potential employees on the perks of the job/organization
  • Create a positive space for both organizations and employees
 
Mallory Bulman, VP, Research and Evaluation
THE PARTNERSHIP FOR PUBLIC SERVICE

Brandon Lardy, Associate Manager, Research and Evaluation
THE PARTNERSHIP FOR PUBLIC SERVICE

Speakers
avatar for Mallory Bulman

Mallory Bulman

VP, Research and Evaluation, Parnership for Public Service
Mallory Barg Bulman serves as the Vice President of Research and Evaluation at the Partnership for Public Service. In her role, she is responsible for driving change in government by strengthening the evidence-base for the Partnership for Public Service, holding government leaders... Read More →
avatar for Brandon Lardy

Brandon Lardy

Associate Manager, Research and Evaluation, Partnership for Public Service
Brandon is an associate manager for research and evaluation at the Partnership for Public Service. He primarily supports the Best Places to Work in the Federal Government program and leads ongoing research projects on federal employee engagement. Brandon holds an M.P.P. from George... Read More →


Wednesday September 26, 2018 1:25pm - 2:00pm
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

2:00pm

Peer-to-Peer Benchmark Part 1: Collaborate and Benchmark Internal Communication & Employee Engagement Strategies
You've heard a number of presentations, now it's your turn to discuss your most pressing issues, benchmark best practices, and provide solutions to your peers.

Around the room you will find a number of challenges that were submitted. Choose the one that you're either struggling with, or have overcome.

As a group, you will discuss strategies and techniques to overcome the assigned challenge.

Wednesday September 26, 2018 2:00pm - 2:40pm
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

2:40pm

Afternoon Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Wednesday September 26, 2018 2:40pm - 3:00pm
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

3:00pm

Utilizing Internal Communications to Drive Organizational Change in a Government Agency - U.S. PATENT AND TRADEMARK OFFICE
Organizational change remains a hot-button issue, especially among government agencies. Unfortunately, internal communication is often an afterthought to change initiatives. Often, leaders analyze budgets, survey results, policies, laws, and other data, then decide on a course of action, and lastly try to figure out how to get employees to understand and embrace change. This is a mistake. Is it any surprise that despite all the literature, coursework, and consulting available to leaders and organizations today, 70% of all changes still fail?
 
Hear how the U.S. Patent and Trademark Office has proposed that leaders need to begin with the end in mind, including ways to help you:

  • Ensure that there is an internal communication professional at the table at the beginning and throughout any change effort
  • Discover the intricacy of implementing a communications strategy that impacts all employees
  • Recognize employee concerns and taking them into consideration while implementing change

Jon Abboud, Lead, Internal Communications
U.S. PATENT AND TRADEMARK OFFICE

Speakers
avatar for Jon Abboud

Jon Abboud

Lead, Internal Communications, U.S. Patent and Trademark Office
Jon Abboud is a communication and change management leader who is passionate about promoting growth at all levels of organizations through investing in people.Abboud's mind is always open to opportunities that will expand his professional horizons and engage my leadership skills.A... Read More →


Wednesday September 26, 2018 3:00pm - 3:35pm
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

3:35pm

The Journey of Improving Employee Communication - THE U.S. SECRET SERVICE
The U.S. Secret Service is focusing on employee communication and engagement like never before. The agency has gained more employees in the past two years than in any time in its history.  Emphasis on communicating to this multi-generational, fast paced, and operationally-focused workforce is challenging to say the least.

  • Strategies for convincing agency leaders that employee engagement and communication is just as important as headlines in the news
  • Developing platforms or channels to facilitate information flow is key

Cathy Milhoan, Director of Communications
THE U.S. SECRET SERVICE

Speakers
avatar for Cathy Milhoan

Cathy Milhoan

Director of Communications, The U.S. Secret Service
Cathy L. Milhoan is the Director of Communications for the U.S. Secret Service. In this role she is responsible for the planning, coordination and administration of the agency’s public affairs program. She is the primary spokesperson for the Secret Service and oversees a team of... Read More →


Wednesday September 26, 2018 3:35pm - 4:10pm
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

4:10pm

Interactive Expert Speaker Panel: Get Your Biggest Internal Communications & Employee Engagement Questions Answered
Still have questions? Get them answered now. Dive into topics you want to hear more about & collaborate with your peers on the hottest topics of the day.

Moderators
avatar for Stacy Curtis

Stacy Curtis

Internal Communications Officer, U.S. Geological Survey
At the USGS, Stacy brings a background in organization development and training to her role as Internal Communications Officer. Her small and mighty team is charged with bridging the communication between senior leaders and the almost 9,000 widely-dispersed employees at the USGS... Read More →

Speakers
avatar for Jon Abboud

Jon Abboud

Lead, Internal Communications, U.S. Patent and Trademark Office
Jon Abboud is a communication and change management leader who is passionate about promoting growth at all levels of organizations through investing in people.Abboud's mind is always open to opportunities that will expand his professional horizons and engage my leadership skills.A... Read More →
avatar for Petula Burks

Petula Burks

Director of the Center for Public Affairs, Washington State Department of Health
Petula Celeste Burks is a public relations and communications executive with over 15 years of experience impacting organizations’ presence and performance nationally.  Currently she serves as the Director of the Center for Public Affairs, Washington State Department of Health... Read More →
avatar for Jane Chung

Jane Chung

Field Operations Directorate, U.S. Citizenship and Immigration Services
As communications director at the USCIS Field Operations Directorate, Jane is responsible for developing and implementing the directorate’s strategic communications strategy to streamline internal communications, encourage employee engagement, and enable effective communications... Read More →


Wednesday September 26, 2018 4:10pm - 4:45pm
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

4:45pm

Close of Day 1 & Networking Reception
Enjoy complimentary drinks on us as you continue the conversation with your peers. 

**Please wear your name badges  

Wednesday September 26, 2018 4:45pm - 6:00pm
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

6:00pm

Optional Dining Opportunity with Your Peers
We've made reservations at a few local hot spots. If you're interested in continuing the conversation and would like to dine out with your peers - please see an ALI representative or sign up at the networking reception.

Wednesday September 26, 2018 6:00pm - 8:00pm
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA
 
Thursday, September 27
 

TBA

Day 2, General Sessions
Thursday September 27, 2018 TBA
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

8:00am

Welcome Back - Breakfast & Networking
Coffee and continental breakfast will be ready at 8:00 a.m.

Thursday September 27, 2018 8:00am - 8:30am
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

8:30am

Attendee Feedback & Recap from Day 1
We'll take a moment to recap the themes from yesterday and outline what will be covered in the sessions today.

Thursday September 27, 2018 8:30am - 8:40am
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

8:40am

Chairperson's Address: The Power of Story: Why Story-based Content Works - led by Electric Campfire Story Sessions
In this day of information overload, story-based content can help you cut through the clutter to connect with your audience.  Discover techniques you can implement immediately that will put you on the path to developing engaging, effective and memorable content.

Denise McKee, Story Strategist
Electric Campfire Story Sessions

Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Story Strategist at Electric Campfire StorySessions.  She specializes in helping organizations find their unique and iconic stories, and then craft those stories into compelling, engaging content.  She is also a founding member of September Clu... Read More →


Thursday September 27, 2018 8:40am - 9:15am
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

9:15am

How To Connect, Engage and Communicate with a Dispersed Government Agency - NOAA - SEA GRANT
Communication technology, increasing telework and geographic separation have their perks, but these office scenarios combined with increasing workloads and expectations create new and interesting challenges for internal communications.
 
Hear how the National Oceanic and Atmospheric Administration focuses on successes, lessons learned, and complete failures related to balancing busy schedules and digital connectivity for a productive program.

Learn first-hand the best ways to connect and engage with a dispersed staff, including how to:
 
  • Increase engagement by increasing digital communication
  • Encourage open communication from employees across the organization to express their opinions
  • Launch an employee-run network of trained facilitators to increase organizational excellence
 
Brooke Carney, Communications Director
NOAA - SEA GRANT

Speakers
avatar for Brooke Carney

Brooke Carney

Communications Director, NOAA - Sea Grant
Brooke Carney is the Communications Director for NOAA Sea Grant. She holds masters degrees in Biology and Public Administration and has focused her career on both the internal and external communications of science-based programs at the local, state, and federal levels. Brookelives... Read More →


Thursday September 27, 2018 9:15am - 9:50am
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

9:50am

Morning Refreshments, Networking Break & Sponsor Meet & Greet
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Thursday September 27, 2018 9:50am - 10:10am
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

10:10am

How Internal Communications Fits in the Organizational Puzzle: Connecting Senior Leaders and Employees - U.S. GEOLOGICAL SURVEY
Though often combined with public affairs and external marketing without much distinct attention, internal communications plays a unique and vital role in an organization. Internal communicators need to be strategically positioned to bridge the gap between senior leaders and employees. As the facilitators of two-way communication, an internal communications team can use specific tools to promote employee engagement and cultivate a culture of open and productive dialogue.

Learn how Internal Communications at the USGS uses a suite of products and services to:

  • Communicate effectively on behalf of senior leaders
  • Provide employees with opportunities to communicate with each other and leadership
  • Foster an environment of trust through transparency

Stacy Curtis, Internal Communications Officer
U.S. Geological Survey

Melinda Nash, Internal Communications Specialist
U.S. Geological Survey

Elizabeth Stewart, Internal Communications Specialist
U.S. Geological Survey


Speakers
avatar for Stacy Curtis

Stacy Curtis

Internal Communications Officer, U.S. Geological Survey
At the USGS, Stacy brings a background in organization development and training to her role as Internal Communications Officer. Her small and mighty team is charged with bridging the communication between senior leaders and the almost 9,000 widely-dispersed employees at the USGS... Read More →
avatar for Melinda Nash

Melinda Nash

Internal Communications Specialist, U.S. Geological Survey
Melinda currently works as an Internal Communications Specialist in the U.S. Geological Survey’s Office of Communications and Publishing. In this role, she is responsible for carrying out Bureau-wide communication efforts via managing internal blogs, all-employee events, and the... Read More →
avatar for Elizabeth Stewart

Elizabeth Stewart

Internal Communications Specialist, U.S. Geological Survey
Elizabeth is an Internal Communications Specialist in the Office of Communications and Publishing at the U.S. Geological Survey. In this role, she coordinates and helps craft all-employee messages, events, and communications campaigns on behalf of the USGS Director, Deputy Director... Read More →


Thursday September 27, 2018 10:10am - 10:45am
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

10:45am

Improve The Effectiveness Of Your Internal -- and External -- Communications During Emergencies By Using Social Media - U.S. DEPARTMENT OF ENERGY
With employees constantly using social media to keep friends and family informed, sending them information quickly during an emergency and keeping them informed will improve the effectiveness of your internal and external communications. Not providing them with enough information can cause an external communications crisis for your management and public affairs teams at the worst time.
 
Learn how the U.S. Department of Energy has harnessed the power of social media to keep employees engaged and informed. Leave this session equipped with new ideas to help you:
 
  • Utilize Twitter to share real-time information during times of crisis  
  • Gain perspective on how your employees’ social media posts influence media coverage that reaches political contacts before you can inform them through official channels and causes a flood of inquiries for your management and public affairs teams 
  • Make employees who are posting on social media an integral part of your public affairs strategy during emergencies; change your initial emergency messages so they not only provide protective actions  
  • Brief employees during normal business operations on proper social media etiquette during emergencies 
  • Help employees understand they represent you government organization and influence media coverage when they post information on social media 
 
Geoff Tyree, Deputy Director, Public Affairs, Richland Operations Office
U.S. DEPARTMENT OF ENERGY
 

Speakers
avatar for Geoff Tyree

Geoff Tyree

Deputy Director, Public Affairs, Richland Operations Office, U.S. Department of Energy
Supervisory deputy director with extensive public affairs experience and executive officer experience. Expert writer with journalism background specializing in external and internal communications for corporate and government organizations. Advise company and agency senior management... Read More →


Thursday September 27, 2018 10:45am - 11:20am
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

11:20am

Peer-to-Peer Benchmark Part 2: Collaborate and Benchmark Internal Communication & Employee Engagement Strategies
After a day of case-study sessions and a notebook full of ideas, take this time to digest what you've learned.

Around the room you will find a number of challenges that were submitted. Choose the one that you're either struggling with, have overcome, or have new ideas based on presentations you'd like to gain more information on.

As a group, you will discuss strategies and techniques to overcome the assigned challenge.

Thursday September 27, 2018 11:20am - 12:00pm
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

12:00pm

Lunch on Your Own, but Not Alone - Reservations Have Been Made
Take this last opportunity to benchmark with your peers while grabbing a bite to eat at a local DC restaurant. Reservations have been made, please visit the registration table to sign up.

*** Lunch costs are on your own.

Thursday September 27, 2018 12:00pm - 1:30pm
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

1:30pm

Developing an Employee Engagement Survey that Creates Positive Changes and Positive Morale Across Your Agency - U.S. CITIZENSHIP AND IMMIGRATION SERVICES
Agencies often conduct employee surveys with the intention to make positive changes based on employee feedback. Learn how U.S. Citizenship and Immigration Services uses their employee engagement survey to spur action based on the survey results they receive. From analyzing these results, U.S. Citizenship and Immigration Services has been able to successfully develop useful communications tools to build trust, credibility and improve employee communications across their agency.
 
Discover what an effective employee engagement survey entails, and how you can take action on the results you receive, including how to:

  • Know your audience
  • Engage employees to help identify communication pain points and develop potential solutions
  • Gain leadership buy-in and support
  • Develop thoughtful communications and marketing strategies  
  • Understand the value of a dedicated communications team and long-term communications strategy

Jane Chung, Field Operations Directorate
U.S. CITIZENSHIP & IMMIGRATION SERVICES

Brett Hollowell, Field Operations Directorate
U.S. CITIZENSHIP & IMMIGRATION SERVICES

Speakers
avatar for Jane Chung

Jane Chung

Field Operations Directorate, U.S. Citizenship and Immigration Services
As communications director at the USCIS Field Operations Directorate, Jane is responsible for developing and implementing the directorate’s strategic communications strategy to streamline internal communications, encourage employee engagement, and enable effective communications... Read More →
avatar for Brett Hollowell

Brett Hollowell

Field Operations Directorate, U.S. Citizenship and Immigration Services
As the change management and communication portfolio owner for the Program Management Office within the US Citizenship and Immigration Services Field Operations Directorate, Brett oversees the application of change management and communication principles and tools to directorate projects... Read More →


Thursday September 27, 2018 1:30pm - 2:15pm
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

2:15pm

The Power of Communications: Building Employee Relationships and Driving Change Through a Variety of Internal Communications Channels - ENVIRONMENTAL PROTECTION AGENCY
Keeping employees engaged, while also keeping open communication can be challenging when utilizing multiple channels. Building successful employee relationships through proper communication channels is key when considering engagement and employee experience.
 
See how the U.S. Environmental Protection Agency is driving change, but also how they are ensuring their employees are informed & engaged through all communications. Learn how to:
 
  • Build employee relationships through early engagement, consistent contact, and feedback vehicles
  • Educate and inspire your employees to use new technologies and ensure that the tools provided meet their needs
  • Incorporate experience principles into communications to build a relationship with employees
 
Michelle Gebhart, Customer Advocacy and Communications Division
U.S. ENVIROMENTAL PROTECTION AGENCY
 
John Martin, Communications Director
U.S. ENVIRONMENTAL PROTECTION AGENCY

Speakers
avatar for Michelle Gebhart

Michelle Gebhart

Customer Advocacy and Communication Division, U.S. Environmental Protection Agency
Michelle manages the Customer Adoption Program in EPA’s Office of Environmental Information. She is charged with educating and inspiring employees to change ingrained work habits and use new technologies, and to help ensure that the tools provided are meeting employees’ needs... Read More →
avatar for John Martin

John Martin

Communications Director, U.S. Environmental Protection Agency
John serves as the Communications Director of the communications staff in EPA's Office of Environmental Information (OEI) providing overall coordination and guidance to develop and implement internal communications tactics and strategies. Before joining EPA, John served in the U.S... Read More →


Thursday September 27, 2018 2:15pm - 2:50pm
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

2:50pm

Key Takeaways, Final Raffle & Champagne Toast
Take this time to digest all that you've learned these past  2 or 3 days.
In this wrap-up, organize your thoughts and prepare your next steps as you return to the office.

We'll also announce the final raffle winner and toast to an idea-filled 3 days!

Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Story Strategist at Electric Campfire StorySessions.  She specializes in helping organizations find their unique and iconic stories, and then craft those stories into compelling, engaging content.  She is also a founding member of September Clu... Read More →


Thursday September 27, 2018 2:50pm - 3:15pm
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

3:15pm

Close of Training | Thank You for Joining Us
It has been our pleasure to have you join us for the Government Employee Engagement & Internal Communication Strategies Training.
You will receive a follow-up email wth the link to presentations, networking list and a promotion code to join us again at a discounted rate.

Thursday September 27, 2018 3:15pm - 3:20pm
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA