Government Employee Engagement & Internal Communication Strategies

Internal communications teams struggle with low readership and its impact can be extremely detrimental to employee engagement and overall corporate performance, even ROI! Low readership also undermines the importance that internal communications play in helping companies achieve their objectives.
 
In this workshop, you'll identify the causes of low readership and provide solutions that will increase readership by 35%!
 
Get ready to learn how to:
 

• Identify the main causes of low internal communications readership
• Understand and analyze employee behavior and preferences on current readership trends
• Gain support of senior management for new and innovative approaches
• Increase internal communications impact, readership and effectiveness, today

 
Rob Drasin, Present
TRIDENT COMMUNICATIONS, LLC

The term “storytelling” is everywhere it seems - but what goes into creating truly compelling, engaging and effective story-based video content?  How do you tell your organization’s story in a new and compelling way, and how do you begin to find those stories?
 
Leave this hands-on workshop equipped with the tools and techniques to help you:
 

• Identify why story-based content can be a successful development strategy
• Understand the makeup of engaging and compelling stories
• Know the questions you should be asking before you start
• Leverage video content for multiple distribution channels and uses: both internal and external
• Learn about current trends in video viewership
• Apply these approaches to your specific content needs

 
Denise Roberts McKee, Story Strategist
ELECTRIC CAMPFIRE STORY SESSIONS

Discover innovative tactics and practical ways to incorporate an organizational multimedia communications strategy that will apply to a multi-generational workforce.

In this workshop, you will be put into groups and tasked with creating a 3 – 6-month communications strategy and multi-channel implementation plan.
 
Each group will be asked to respond to the following issues when creating this multimedia communications strategy:
 

• Workforce audience demographics (Five Generations in the workforce)
• Multimedia basics
• Multichannel strategy
• Communications channel audit
• How to appropriately target goals, then an analysis of how one impacts the other

 
Groups will then share their ideas as a way to compare, contrast, and discuss.
 
Heather Neisworth, Corporate Communications and Internal Communications Advisor
BEMENTIONED COMMUNICATIONS