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Interactive Workshop [clear filter]
Tuesday, September 25
 

8:00am

Workshop A: Tips & Techniques To Increase Readership Of Your Internal Communications – Return To The Office Prepared To Increase Engagement, Performance & ROI - led by TRIDENT COMMUNICATIONS, LLC
Internal communications teams struggle with low readership and its impact can be extremely detrimental to employee engagement and overall corporate performance, even ROI! Low readership also undermines the importance that internal communications play in helping companies achieve their objectives.
 
In this workshop, you'll identify the causes of low readership and provide solutions that will increase readership by 35%!
 
Get ready to learn how to:
 
  • Identify the main causes of low internal communications readership
  • Understand and analyze employee behavior and preferences on current readership trends
  • Gain support of senior management for new and innovative approaches
  • Increase internal communications impact, readership and effectiveness, today
 
Rob Drasin, Present
TRIDENT COMMUNICATIONS, LLC

Speakers
avatar for Rob Drasin

Rob Drasin

President, Trident Communications, LLC
Rob Drasin is President of an internal communications agency, Trident Communications, LLC. Rob brings broad internal, corporate and B2B experience to the panel. Innovation has been the hallmark of Rob’s career and he has co-founded several online and traditional communications companies. Rob... Read More →


Tuesday September 25, 2018 8:00am - 10:00am
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

10:15am

Workshop B: "Those Who Tell the Stories Rule the World” - Developing and Leveraging Story-Based Video Content for Your Organization - led by ELECTRIC CAMPFIRE STORY SESSIONS
The term “storytelling” is everywhere it seems - but what goes into creating truly compelling, engaging and effective story-based video content?  How do you tell your organization’s story in a new and compelling way, and how do you begin to find those stories?
 
Leave this hands-on workshop equipped with the tools and techniques to help you:
 
  • Identify why story-based content can be a successful development strategy
  • Understand the makeup of engaging and compelling stories
  • Know the questions you should be asking before you start
  • Leverage video content for multiple distribution channels and uses: both internal and external
  • Learn about current trends in video viewership
  • Apply these approaches to your specific content needs
 
Denise Roberts McKee, Story Strategist
ELECTRIC CAMPFIRE STORY SESSIONS

Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Story Strategist at Electric Campfire StorySessions.  She specializes in helping organizations find their unique and iconic stories, and then craft those stories into compelling, engaging content.  She is also a founding member of September Clu... Read More →


Tuesday September 25, 2018 10:15am - 12:15pm
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA

1:15pm

Workshop C: Learn How to Educate and Engage the Multi-Generational Workforce with an Impactful Multimedia Communication Strategy- led by BEMENTIONED COMMUNICATIONS
Discover innovative tactics and practical ways to incorporate an organizational multimedia communications strategy that will apply to a multi-generational workforce.

In this workshop, you will be put into groups and tasked with creating a 3 – 6-month communications strategy and multi-channel implementation plan.
 
Each group will be asked to respond to the following issues when creating this multimedia communications strategy:
 
  • Workforce audience demographics (Five Generations in the workforce)
  • Multimedia basics
  • Multichannel strategy
  • Communications channel audit
  • How to appropriately target goals, then an analysis of how one impacts the other
 
Groups will then share their ideas as a way to compare, contrast, and discuss.
 
Heather Neisworth, Corporate Communications and Internal Communications Advisor
BEMENTIONED COMMUNICATIONS

Speakers
avatar for Heather Neisworth

Heather Neisworth

Internal Communications, Engagement and Branding Expert and Adjunct Professor at Georgetown University, Bementioned Communications
Heather Neisworth is an experienced internal communication, branding, and engagement professional with over 15 years’ experience. She helps organizations accomplish their goals and navigate the digital workplace by creating innovative communication strategies, meaningful experiences... Read More →


Tuesday September 25, 2018 1:15pm - 3:15pm
The Westin Arlington Gateway 801 N Glebe Rd, Arlington, VA 22203, USA